Privacy Policy

Who we are

Verity Home (verityhome.co.uk) is an independent information website covering equity release and later-life lending. For data enquiries, contact us at privacy@verityhome.co.uk.

What data we collect

We collect two types of data:

• Email addresses — voluntarily provided by visitors who sign up to receive guides and updates. Providing your email is entirely optional.
• Analytics data — anonymised information about how visitors use the site (pages viewed, time on page, referral source). This is collected via cookies, subject to your consent.

We do not collect names, postal addresses, phone numbers, or any financial information.

How we use your email address

If you subscribe to our email updates, we use your email address only to send you Verity Home content — new guides, rate commentary, and relevant news. We will never:

• Sell your email address to any third party
• Share it with advertisers, lenders, or brokers
• Use it for any purpose other than Verity Home communications

Every email we send includes a one-click unsubscribe link. You can also unsubscribe at any time by emailing privacy@verityhome.co.uk with "Unsubscribe" in the subject line, and we will remove you promptly.

Cookies and analytics

We use analytics cookies to understand how visitors use this site — which guides are most useful, where people arrive from, and how the site can be improved. This data is anonymised and aggregated; it cannot be used to identify you individually.

Analytics cookies are only set with your consent. If you decline cookies when prompted, no analytics data will be collected. You can also adjust your browser settings to block cookies at any time.

We do not use advertising cookies, tracking pixels, or any third-party tools that build profiles for targeted advertising.

Your rights

Under UK data protection law, you have the right to:

• Ask what data we hold about you
• Request that we correct or delete your data
• Withdraw consent for email communications at any time
• Object to any processing of your personal data

To exercise any of these rights, contact us at privacy@verityhome.co.uk. We will respond within 30 days.

Data retention

We retain email addresses for as long as a subscriber remains active. If you unsubscribe, we will delete your address from our mailing list within 14 days.

Anonymised analytics data is retained in aggregated form and cannot be used to identify individuals.

Changes to this policy

If we make material changes to this privacy policy, we will update this page and, where appropriate, notify subscribers by email. This page will always carry the date it was last updated.

This policy was last updated in May 2026.